Animation films dedicated to “green” transportation and road safety have been created

02 Feb 2015

Animation films dedicated to “green” transportation and road safety have been created and adapted to be shown in 3 languages – Kazakh, Russian and English by UNDP-GEF project “City of Almaty Sustainable Transport”.

"Choose transport for life!", «No need in superpowers if there is super-transport!” and “Safety – it’s easy!” - These are the cartoons whose purpose is promotion the idea of sustainable transport, such as bicycles or public transport. When creating animation products for social advertising local animators employed ideas and experience of their French counterparts.

Nicolas Journoud, the cartoonist: “I live in Almaty since 2006, and as a cyclist and pedestrian could not stay aside, I am concerned about the problems of air pollution in the city. As a citizen and artist, I think that animation can be very efficient tool, both fun and attractive, to promote non-motorized transportation modes. Also it is important to remind people about the basic safety rules, so they treat their city more responsible and smart and care about its ecology. Therefore I decided to contribute into the information campaign of the CAST project.”

With the assistance of Akimat of Almaty the cartoons can be seen on LED-displays in the metro, in public transport, in Almaty airport and railway station, as well as in social media and on the project channel https://www.youtube.com/CASTprojectUNDP
Earlier, the project also produced videos on positive impact of sustainable transport to reduce greenhouse gas emissions and improving the urban environment.
It is expected that the new format of social advertising in form of animations will attract more attention from young audience, and the future of our city depends on the position of them.

Social advertising - is an effective way to draw people's attention to the existing problems of extreme air pollution in Almaty, where 80% of dirt fall on motorized transport; as well as traffic congestion and other negative impacts of motorized transport. In the formation of public opinion on the importance of sustainable transport play an important role similar means of social advertising, as visual information easier and more efficiently stored.

Such social advertising tools play important role in public awareness on the importance of sustainable transport, as visual information is perceived and remembered easier. 

For additional info please contact:

Elena Kochenova Mrs.
PR & Communications Specialist
UNDP-GEF “City of Almaty Sustainable Transport” Project
33/1 Rysskulbekov str., Office 303
Almaty, 050023, Republic of Kazakhstan
Tel: + 7 727 312 19 95
Fax: + 7 727 312 19 94
e-mail: elena.kochenova@undp.org
CAST project web site
CAST project on FACEBOOK
www.undp.kz  

 

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